Cafe Witness

Friday, April 06, 2007

SplashCast and Growing Goodness

I stumbled across SplashCast today -- can't recall how I found it, actually -- but I'm intrigued.

I haven't fully prowled around the site yet, but at first blush, it looks to be a template of sorts for creating your own content channels.

One example they use is Growing Goodness, a channel devoted to videos about farmer's markets and their related healthy foods communities. While you may or may not be down with the farmer's market angle itself, you have to admit, an aggregator that pulls from user-generated content throughout the web and builds a cohesive, multi-faceted look at a highly-targeted niche has some real value.

Information surfers could stay on the channel for a very long time.

Advertisers could appeal to an audience almost guaranteed to be in a buying mood. (Like farmer's market vegetables? Perhaps you'd be interested in handmade vegetable steamers, or would be inclined to donate to Habitat for Humanity, etc.)

I know I make entertainment video, but seeing the success of highly-targeted (and often informative) niche-based content has me seriously considering numerous other directions and properties in addition to STBD.

(As though I don't have enough else going on...)

So: what other uses do you see for SplashCast?

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  • Well, from the name alone, I guess if I were recording audio while in a swimming pool, I could call it a SplashCast - beyond that, it may only be YACA (Yet Another Content Aggregator).

    By Anonymous Alex Grogan, at 6:17 AM  

  • Thanks for the write up Justin! SplashCast is currently the only service online that lets you display multiple files of multiple types (video, photos, PPT, etc) in one embeddable player - and lets anyone who puts your channel of content on their web page get updates automatically. Far from just another content aggregator - we make extensive use of RSS and allow a great degree of publisher control over the creation of mixed media content.

    As for possible use cases, I hope you get a chance to check out our catalog:

    If you have any questions or feedback, please feel free to send me an email. We're a young company, but in just two months we've worked with more than 4,000 publishers in all kinds of fields - we'd love for you to join that group.

    Thanks again for sharing our service with your readers,
    Marshall Kirkpatrick
    Director of Content

    By Blogger Marshall Kirkpatrick, at 7:58 AM  

  • It sounds to me like this would be best suited to the sort of web content that has a short lifespan, especially news content that changes quickly.

    Say, for instance, an international news story hits the headlines and sticks there for a week; bloggers who want to offer a variety of content (text, photos, video, etc.) that focuses on the many different facets of the developing story at hand could slap a SplashCast into an entry and then let the entry update itself, so to speak. They could devote their time to analyzing the content and providing commentary, rather than wasting valuable time hunting the information down and linking to the same websites over and over again.

    At least, that's a theory. Without dabbling in it for myself, it's hard to say how efficient this would be.

    By Anonymous Chris Ulicne, at 10:41 PM  

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