SplashCast and Growing Goodness

I stumbled across SplashCast today -- can't recall how I found it, actually -- but I'm intrigued.

I haven't fully prowled around the site yet, but at first blush, it looks to be a template of sorts for creating your own content channels.

One example they use is Growing Goodness, a channel devoted to videos about farmer's markets and their related healthy foods communities. While you may or may not be down with the farmer's market angle itself, you have to admit, an aggregator that pulls from user-generated content throughout the web and builds a cohesive, multi-faceted look at a highly-targeted niche has some real value.

Information surfers could stay on the channel for a very long time.

Advertisers could appeal to an audience almost guaranteed to be in a buying mood. (Like farmer's market vegetables? Perhaps you'd be interested in handmade vegetable steamers, or would be inclined to donate to Habitat for Humanity, etc.)

I know I make entertainment video, but seeing the success of highly-targeted (and often informative) niche-based content has me seriously considering numerous other directions and properties in addition to STBD.

(As though I don't have enough else going on...)

So: what other uses do you see for SplashCast?