Fantasy Football: Making People Obsessive About Your Brand

I'm in two Fantasy Football leagues this year, and if things go as they should this evening, I'll be 1-0 in both leagues. I won one of these leagues -- managed by Jim at Sportsorcacy -- last year, and came in second in the other, so I may know a thing or two about fantasy football, or I may just be quite lucky.

But one thing fantasy football forces me to be is obsessive.

In order to compete in a league with cash on the line, I need to know more than my opponents. This means that I, like people in every city in the US, will be paying razor-sharp attention to every play, every injury report and every news item, seven days a week for the next 16, in the hopes that some overlooked bit of information will give me an edge in my fantasy football leagues.

And this means your waiter at Chili's tonight probably knows more about the injury status of all 16 starting tight ends in the AFC than he does about his own nephew. You think the NFL isn't thrilled about that?

So... how obsessed is America with YOUR brand?