Pittsburgh: Redefining "Overnight Success"
On Saturday, the term bacn was coined at PodCamp Pittsburgh 2.
By today, Thursday, the term is already the 14th most-popular term on Technorati.
It has appeared on Wired, CNet and the Washington Post websites, among others.
It's even been parodied in the buzzword-spawned (and "classic") Laugh Out Loud Cats comic (above).
Today, bacn-related interviews have already been given to the Chicago Tribune and NPR, with more (undoubtedly) to come.
All 5 days after the term was first used.
Sound familiar?
Two weeks ago, Pittsburgh vlogger iJustine created a video about her 300-page iPhone bill. That video resonated with tech-savvy surfers and, within days, iJustine was on the homepage of Yahoo, not to mention interviews on CNN, NPR, Fox News...
Some of you might be asking yourselves: what are the odds that Pittsburgh would be struck by back-to-back social media lightning bolts? As a 10-year PGH resident, I'd be inclined to agree.
However...
Earlier this month, it was revealed that Pittsburgh is the third "bloggiest" city in the country -- behind only Boston and Philadelphia -- which accounts for some of the city's ability to generate a meme wave.
Hmm...
For a city that perpetually seems to have an identity crisis, we sure are getting something right these days...
Ironic side note: Did anyone else notice that Pittsburgh, Philadelphia and Boston, the three "bloggiest" cities, are also having a PodCamp in each of the next 3 months?
Labels: bacn, ijustine, iphone, marketing, meme, pcpgh, pcpgh2, pittsburgh, social media, society, trend, wordofmouth
2 Comments:
You missed today's New York Times article featuring Justine.
http://www.nytimes.com/2007/08/23/business/23bill.html?_r=1&oref=slogin
By Norm, at 9:53 AM
Forget the NYT article, you really know you've made it big when random people start attacking you online and your community steps up in your defense...
http://pittsburghdish.typepad.com/pittsburgh_dish/2007/08/local-lifecaste.html
By Jia, at 10:41 AM
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