Cafe Witness

Thursday, December 06, 2007

Five Ways You Know You're NOT a Social Media Expert

Following up on my previous post about what constitutes expert-dom, let me add a further thought:

YOU are not an expert.

Lately, I have been inundated with Twitter requests from people claiming to be "social media experts" or "marketing experts" or "business experts."

Let me tell you something: if I've never heard of you, you are not an expert.

I can name the people I consider "experts" in most fields on one hand. Thus, if 200 of you are claiming to be "social media experts," at least 195 of you are lying.

While we're at it, here are...

Five More Ways You Know You're NOT a "Social Media Expert"

1. You don't have a blog.

2. The only people you interface with are "fellow A-Listers."

3. You spend more than 10 minutes a day on MySpace. (This includes MySpace employees.)

4. You can't explain what you actually DO in under 25 words.

5. You still need a day job.

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