Juno's Cafe (or: Why Are You Doing What You're Doing?)

I had two meetings downtown yesterday, and with some time to kill in-between, I wanted a cafe with free wi-fi. (Sure, there's free wi-fi if you're outside, but who wants to work outside on a laptop when it's 90 degrees out?)

My friend Rachel suggested Juno's, a new cafe she'd noticed while driving down 6th and Penn, with a "free wi-fi" sign in the window.

The good news? Juno's does, indeed, have wi-fi. (And good coffee, friendly service and a great pseduo-Euro decor.)

The bad news? No power outlets.

The owner confessed she hadn't thought about that because she doesn't have a laptop and never needs to look for outlets as a result.

Here's the irony: downtown Pittsburgh's cafe options are limited to Starbucks and... um, that's it. Juno's is one of the only (if not THE only) independent cafe in the Golden Triangle (not counting coffee carts in office lobbies). And the owner freely admits she's there to provide an alternative to Starbucks...

... so why not research WHAT, exactly, that alternative includes?

Clearly, they're on the right track. They have traditional cafe food, including a new panini machine (for which I was the guinea pig), which helps them differentiate themselves from Starbucks. They have a more intimate layout, and plenty of space to move freely, which should attract college students and freelancers looking for a place to relax and work.

But HOW can they work without outlets?

(Postscript: they're adding outlets soon, because they realize this is a larger issue than they'd initially considered.)

Is there a successful business model that YOU'RE looking to disrupt? WHY do you want to be a disruptor? Are you SURE you understand WHAT elements of that model are worth disrupting -- and HOW?